Beauty News

Before the grand finale, a lowly lit room where you’ll be able to take a snap within the photobooth or sit back and take heed to the reside DJ set, you are invited to take a seat at your very personal Chanel desk and take a glance at a favorite lipstick on for dimension. LA-based Monogram Capital Partners has acquired a majority stake in Tru Fragrance & Beauty, its seventh investment in the beauty house up to now 5 years. The investment will serve to accelerate Tru’s progress and scale, supporting expanded distribution. Local players like Dot & Key, Novology and Wow Skin Science had an excellent consumer-open spirit, with many brand owners current to share their journey and product tales.

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Southeast Asia beauty landscape is very diverse, from premium top-notch skincare in Singapore to affordable makeup in Thailand, or halal-certified hijab specialists haircare brands in Indonesia. But one thing these beauty markets have in frequent, except for its range and the concern for hot local weather and air pollution, is the booming of its local brands. Despite optimistic accolades from the get-go, the convergence of those two disparate, but substantial bulletins heralds a watershed second for the brand.