NewsWeek

Increasing your social media following requires attracting the right people at the right time.

To do exactly that, you need to be patient and effectively do social media marketing. Wondering how to do the latter? We are here to help you with mastering the art of social media marketing.

Read on for an ultimate guide to gaining an audience that engages with your posts. Without further ado, let’s get started!

Consider Building a Strong Brand Identity

Whether you have a small or large business, you should focus on creating a cohesive brand identity. Know that the identity of your brand goes far beyond having a logo and social media.

Every single post on social media platforms should reflect your brand’s identity. Take the time to decide on graphic designs, color scheme, filters, and tone of the content. Even if you respond to the comments left by your followers, make sure that they emanate your brand’s voice. People are usually attracted to brands that have a unique identity.

Optimize Your Social Media Profiles

If your social media platforms are not optimized, there’s no way you can attract new followers. This is why it is essential to optimize your social media profiles to attract a following. We have put together a list of things that will come in handy. Let’s take a look:

• Consider uploading a professional photo or logo that appeals to your audience. Before uploading a photo, you need to ensure it meets the size requirement of the platform.
• It is recommended to upload the same image across all social media profiles, so it is easier for your followers to recognize your pages.
• Use specific keywords that your followers usually use so that your brand is easily discoverable via search.
• Choose social media handles that are similar to each other, so that your audience could find you across different channels.
• Do not leave any area of your profile incomplete.
• Include your products’ links to your website and social media platforms. Don’t forget to test the links to make sure they work.

Respond to Your Audience’s Comments

Is your primary goal to increase your social media following? If your answer to this question is yes, you need to consider being social too. When people drop you a message or leave a comment on a post, take it as an opportunity to interact with them. No matter how positive or negative their comment is, it is your responsibility to respond to each one of them.

If you receive a positive message, you could show appreciation for it. For negative messages, it’s best to suggest a solution. The only time when you do not need to respond to a post is if someone tags their friend on a post. It is not recommended to respond in such a case as the audience is not directly engaging with you. To respond to your customers, you need a connection as reliable as Windstream Kinetic Internet. Subscribe to TV and internet packages for a seamless online experience.

Post Engaging Content

If your content is too boring or too promotional, it could put the audience off. The best way to increase social media following is to create attention-grabbing content that people can engage with. It could be a story showing the BTS of your brand, a poll on Facebook or Twitter, a story-telling video people can relate to, an image that makes people laugh and encourage them to tag their family and friends, or a review that convinces people to make a purchase.

Think of creative ways to post content that will grab the attention of people in no time. Is your social media post about something inspiring, beautiful, adventurous, funny, or relatable? Choose content that’ll receive a positive or emotional response from your audience. Refrain from posting content on sensitive issues as it could trigger people’s anxiety. It’s always a good idea to post something that people find worth engaging with.

Wrapping It Up

Building an authentic and loyal follower base takes time, effort, commitment, and not to mention, patience. By using the tips mentioned above, you can encourage the new audience to engage with your content. Also, if you continue to provide an unforgettable experience to your customer, you’ll eventually drive sales.