5 Things you absolutely must have as a Realtor
Real estate business is currently among the business that is booming right now. This has led to an increase in the number of realtors. A realtor is a real estate professional who is a member of the National Association of Realtors [NAR]. Realtors include agents that work as commercial and residential real estate brokers, property managers, salespeople, appraisers, etc.
For one to be a successful realtor, he/she must be determined and organized. The following are some of the essential things that a realtor must have to succeed in the real estate industry.
- Personal Website
Having a personal website is of great importance because a majority of people search for properties on the internet. A website is a vital tool that can generate leads and even promote the seller’s property. The website doesn’t have to be the most expensive or very fancy. There are real estate website design companies that can make solid template-based websites.
Boston Website Group [BWG IDX] can build a cost-effective website, and it will earn most of its income when they charge monthly fees for hosting your site. This company also has the ability to place you higher in the search-engine ratings and hence generate traffic and leads.
- A tablet computer
As the world continues to embrace technology, so does the real estate industry. One of the essential tools that a realtor needs to have is a tablet computer such as an iPad. Since the real estate industry is mobile, a tablet is a perfect tool for this industry because of its sleek design and portability.
The tablet should have a Wi-Fi and 4G capabilities; these features will enable the realtors to show the clients proper listing for both videos and pictures. The realtor can use the tablet for listing presentations or buyer consultations in the office or at a client’s home.
If you show such information to a client, it can enhance their knowledge base or expand their options. Using a tablet computer also creates an opportunity for a paperless process which is a great option in the real estate industry.
- A good contact management system
A realtor is a salesperson and as such, he/she must keep in touch with prospects and clients easily. The realtor should be able to note down the client’s names, addresses, phone numbers, and even email address instantly. Gone are the days when salespersons would track people and prospects on spreadsheets or phone contacts.
Nowadays, there are customer relationship management [CRM] software packages such as Goldmine, Salesforce, or Sage ACT which are specifically designed for salespersons. These programs can automate a client database, sales, etc.
- Facebook business Page
It is no surprise that Facebook has become one of the most powerful tools for marketers. Having a business Facebook page will enable you to highlight market trends, promote real estate best purchases and opportunities, and even share real estate articles [both local and national].
- Home cleaning products
As a realtor, you should have the necessary home cleaning materials or products that you can use to clean the house and make it look as clean as possible. A spotless home may make an impact on the client’s buying decision. So you should make sure that you have these materials in your ride.