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According to the US Census Bureau in 2005, the near 50 million disabled customers within the USA have at their disposal $1 trillion, a figure which comes as a surprise to marketers . Attempting to reach this highly effective client group actually makes good “handicapitalism” , however companies additionally see that reaching out to the disabled tourist shows concern for diversity and sensitivity . With the ageing of the baby boomer inhabitants and their accompanying burden of disease, future disability rates are expected to increase (Rosenberg et al., 2011). Indeed, recent National Health and Nutrition Examination Survey knowledge means that for yr olds, the prevalence of incapacity in instrumental actions of day by day residing and mobility is growing (Brault et al., 2009). Our stationaries will attain noy solely our shoppers / customers but only business companions such as motels, airways and other travel businesses. Fusion Mediawould like to remind …