In order to measure the value and potential of the demand side of accessible tourism in Europe, the exploration of travel patterns of disabled vacationers, specifically spend per head per vacation was examined. Sources used to gather figures of disability populations, common spend per disabled tourist and GDP/Capita included international bodies such as Eurostat, Euromonitor, Eurobarometer, The World Bank and Census Bureau’s, alongside National Tourism Authorities. It is important main operators in the travel and leisure industry correctly market their accessible services in order to facilitate return on funding.
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