David Martin Talks Property Design and Profits
What makes for good design may be somewhat in the eye of the beholder, but for David Martin, it’s more than a philosophical question. As the CEO of Terra Group, he has to be ready to make large and small decisions alike, and that’s not always easy to do when there are so many options to choose from. As materials evolve and new players come onto the scene, he has to keep up with numerous moving parts, evaluating everything from traditional mainstays to experimental tactics and technology that’s capturing the imagination of a nation.
The real estate development firm sports an $8 billion portfolio, and much of its success has stemmed from an innate understanding of the Southern Florida landscape paired with an ability to recognize which blueprints will speak to buyers. Martin explores the core tenets behind showstoppers like GLASS, a …