Estate agents in Britain hold thousands of buyer records that rarely receive follow-up attention. A new AI voice platform aims to revive these dormant leads.
AI calls to revive old buyer records
A proptech company has introduced an artificial intelligence tool to reactivate inactive buyer records in estate agents’ customer relationship management systems. The platform, Viewery.ai, addresses what its chief executive describes as a breakdown in follow-up efforts within a sector facing limited housing stock and increasing costs.
Dmitry Meltsov, the CEO, stated most branches store between 3,000 and 10,000 buyer records in their systems. Most of these records become inactive within weeks. “Stock is limited, transactions move slowly, and portal fees keep rising,” he explained. “Branches operate with lean teams, and negotiators lack the time to maintain consistent follow-ups.”
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The AI voice tool initiates automated calls with inactive contacts to update their preferences—such as ceiling heights, kitchen layouts, garden orientation, school catchments, and commuting distances. It then matches buyers to new listings before they appear on property portals and schedules viewings directly into branch calendars. The system also gathers post-viewing feedback and makes additional follow-up calls.
According to Viewery.ai, reactivating 2% of a 5,000-record database would produce 100 active buyers without extra advertising spend. The company presents the tool as a way for negotiators to concentrate on reviewing AI-flagged matches and managing workflows instead of pursuing cold leads.
Estate agents face growing operational costs and a slow housing market. Portal fees, in particular, reduce profits when transactions decline. Investment in proptech has increased as agencies seek cost-effective alternatives to traditional methods. For instance, deposit replacement services have seen a 58% rise in sales as branches look to cut expenses.
Meltsov noted that buyer match quality deteriorates within two weeks of registration when high contact volumes meet outdated database systems. The platform seeks to address this by maintaining engagement through automated voice interactions. It works with existing agency software, so branches won’t need to replace their current systems.
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The appeal for agents is straightforward: fewer wasted leads, more viewings, and less time spent on manual follow-ups. However, buyer responses to AI calls remain uncertain. Some may prefer human interaction, even if negotiators are too busy to call personally.
The tool’s effectiveness depends on how naturally it simulates conversation. If calls feel robotic or intrusive, they could deter buyers. If successful, the system might help agents maintain full pipelines without hiring more staff or increasing ad spend.
Viewery.ai joins other companies targeting dormant CRM data but bets that voice AI can succeed where emails and texts have failed—by actually re-engaging buyers. The coming months will reveal whether agents and their clients are prepared for this change.
