Proptech firm iamproperty has officially launched a new service called Sale Ready.
The service aims to speed up property sales by preparing key documentation earlier in the property sales process. The move comes ahead of anticipated government reforms to homebuying procedures that target reducing fall-through rates by requiring upfront information at the listing stage of the process.
The new service is designed to target Private Treaty transactions.
These are the most common form of property sale in the UK market.
It compiles property information, property searches, and legal documentation at the listing stage, while providing conveyancing support from the point of instruction. According to the firm, this new approach can reduce transaction times by an average of four weeks when compared to standard processes that lack early documentation preparation.
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The launch of this service follows the government’s recent announcement of plans to require greater upfront information early in the homebuying process.
This applies to sellers and agents alike.
That includes requiring sale packs at the point of listing, intended to reduce delays and transaction failures throughout the entire buying journey from start to finish.
The proposed reforms from the government aim to address the longstanding inefficiencies in the property market.
These issues have persisted for many years up to now.
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The service incorporates AI-powered analysis of title registers and local authority search timescales to flag potential issues early in the transaction process for users. It identifies potential delays before they occur and estimates time savings on individual transactions for agents and consumers alike. The technology reflects broader trends across the property sector, as more firms increasingly adopt AI tools to improve operational efficiency and reduce overall transaction times.
The firm has operated in the property technology space for more than 15 years.
It is known for its Modern Method of Auction platform and movebutler onboarding system.
Both systems have seen significant adoption in the property market.
Ben Ridgway, co-founder at iamproperty, said the market has already shown what’s possible when transactions are built around speed and security, noting the success of its auction platform. “We pioneered that with Auction, and it’s completely changed expectations for agents and consumers,” he added. He noted that Sale Ready closes the expectation gap for consumers by bringing more information upfront, making the reform aims a reality today.
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Still, many of them see value in reducing administrative bottlenecks early in the buying process.
This helps smooth the overall transaction experience for buyers and sellers involved.
Some real estate agents have pointed out that earlier documentation alone will not fix delays stemming from mortgage approvals or chain breaks that can occur later in the overall transaction timeline.
This service is currently available to the firm’s partner estate agents across the United Kingdom, with plans to expand further to additional regions in the near future. It offers them access to prepared documentation and legal support from the point of listing onward throughout the entire transaction process. The property industry now awaits further details on the planned reforms to the homebuying process and transaction rules, which are expected later this year from the government.
